New web copy leads to 64% increase in successful user onboarding

Lisen Kaci, an amazing product person and developer, wanted to use this time to create something fun that could make people smile and virtually bring everyone together without fuss. His idea was to create an app that brought together his favourite elements of party games he loved but also kept the concept simple enough that there were no barriers to being part of a game or creating/hosting a game.

He had some thoughts around what makes a perfect game and started creating one alongside our friends and family - the target audience! There had to be no need to set up a Zoom call or make another virtual event out of it. It had to be something you could play no matter where you were or which device you used. A game where you could include as many people as you wanted. A fun app that allowed you to customize the experience based on who you were playing with. Beyond that, with only 66% of mobile users having a game app on their phone and the rising popularity of web apps to service all markets with ease, he launched Wisecrack as a React web app.

Wisecrack is a party game where you come up with funny responses to fill-in-the-black questions! There are three categories of generic or basic questions and a game host can create their own questions, too, to tailor questions to their friends, family, or colleagues that they're playing a game with.

Adding copy to improve onboarding experience

Wisecrack is about coming up with answers to different prompts. Your goal is to create responses that other players think are the funniest or best. After each player has submitted their response, you get to see all answers, and select which one you think is the best. At the end of each level, players get points when their response is selected as the best. The game winners are chosen based on accumulated points from all three rounds.

Wisecrack is a levelled game that relies on small screens, with the design being mobile-first, though a web app that can be used on desktop, as well. It was a new challenge creating super-short pieces that explained a new type of party game to show players can engage with it.

Originally released without any copy or information on how to play, which led to a lot of confusion on where to go. After creating copy, users who signed up and later used the Wisecrack app to either participate or host a game sat at 64% of all sign ups.

During the most recent survey period, it was found that 25% apps downloaded by mobile app users worldwide were only accessed once after download. Beyond that, mobile apps lose 77% of their users after the first 72 hours. It was paramount that people access the app quickly, play a game to get value out of it, and that it is easy to share with others so they return to the game.

How to play a game of Wisecrack

To play Wisecrack, enter the game code the host sent you, pick a username, and click Play Now. In the Lobby, you can see every player in your game. You can chat with players and invite others to the game by sending them the game code using the tab at the top. Click Ready when you are ready to begin. When all players click Ready, the game begins! Have fun!

How to create and host your own Wisecrack game

To host your own game(s), click Create A Game, and Register or Sign In. The cost to host and create games is $5. No subscription fees for beta users - $5 is a one-time fee for forever to create as many games as you want!

A host can start a game by using the default questions/prompts or creating questions. Click “Create Questions” and type in the questions or prompts you’d like to create. Use the word "blank" to add a blank space to a question or prompt. Questions or prompts can be created in any language, including emojis.

Create A Game by selecting the prompts you’d like to use, such as your questions or the default questions. When you create a game, you will see a 4 digit game code. Send this code to other people you’d like to host in your game. As the host, you can remove any players from the lobby. When all players including the host click Ready, the game begins! Have fun!

Who should use Wisecrack app?

Wisecrack is for anyone! The default questions are about movies, music, and pop culture. The game can be played on any device, any browser, any time, anywhere - no download required!

• Wisecrack for remote or distributed work teams
• Wisecrack for virtual hangouts and can be used with or without phone and video, as it has a built-in chat feature
• Wisecrack is a game for parties, an alternative to card games
• Wisecrack supports most languages and emojis

Start playing Wisecrack today - no download required!

Whether you want to connect virtually without having to use a camera or microphone or looking for a new fun app to play in-person, Wisecrack can be played in-person, much like a card game. Have fun playing Wisecrack!