Samantha Lloyd

Meet the krew: Samantha Lloyd

Samantha Lloyd was the co-founder and former Managing Director of Skeleton Krew, a marketing agency focused on achieving a strong, high growth return on marketing activities for business-facing technology companies across US and Canada. Offersover a decade of experience building organic growth, brand, and digital marketing channels for business-facing companies. Samantha acts as Marketing Director or Head of Marketing for various clients in the technology industry.

Samantha is a marketing expert and advisor who supports startups in early stage growth and pipeline contribution through establishing and executing on marketing strategy. She has a decade of experience building organic growth, brand, and digital marketing for startups and technology companies. She centres her strategies around content to drive loyalty, engagement, and revenue. As a former startup leader, she comes with a wealth of experience from the tech ecosystem on building out successful marketing campaigns and teams.

With an educational background in Sociology and Human Resources from McMaster University, she leads marketing strategy and teams with a people-first mindset.In her free time, she runs one of the most popular Toronto podcasts for startups and entrepreneurs. You can always find her SCUBA diving, snorkeling, paddleboarding, and jet skiing.